What we can learn from Jeff Bezos’ 1997 letter to shareholders

1. The words you use matter.

2. Conviction is key — deep rooted obsession to the untapped value you have towards your mission.

3. You can’t be a clear thinker without acknowledging trade offs.

  • Does my job challenge me? Am I learning new skills that are transferrable to the next opportunity I see myself in?
  • Am I working with people that motivate and inspire me?
  • Does my current role lead to upward mobility? Am I working in a field I enjoy and see doing long-term?

4. Be an incredible expectation setter.

  1. Am I someone people can admire?
  2. Do I raise the average level of effectiveness of the group?
  3. Along what dimension might I be a superstar?



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